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Design is all around us, from the phones in our pockets and the shoes on our feet, to the places we travel and the food we eat. It is the branded components of such products, services, and experiences that make them recognizable and noteworthy. Bringing a level of form and shape to your brand can […]
The value of a well-functioning website cannot be overstated. The website information architecture should provide an intuitive experience, guiding users to the information that they are searching for. It’s easy to get “website blind,” especially if the site hasn’t been updated in awhile. A good exercise is to visit your website searching for a specific […]
Things can get pretty hectic during the holiday season. Personal life aside, businesses are all wrapping up 4th quarter and trying to meet deadlines and goals. Sometimes these communications can get delayed as people are out on vacation and the contact receives a type of automation that we’re all familiar with: the “out of office” […]
Typography makes up a larger part of your visual brand than you may realize. Just like color has meaning for your brand, typography is equally as powerful in representing the tone and values of your brand. A well-considered typographic palette helps to tie all communications together, from the copy on your website to your logo, […]
The entertainment industry often portrays “creative professionals” as individuals with cluttered desks and stacks of paper with scribbled notes. However, organization efforts go a long way in curating creative projects. Using various apps and resources can boost productivity and enhance your final product. In this article, we’ll cover some tools that we use to organize […]
When it comes to branding, the power of color is profound. It evokes emotions and behavior. It has the ability to convey meanings and messages without words. Color makes up a large part of your brand’s visual identity, and can therefore greatly influence how your customers perceive and remember you. Each color has a different […]
Business writing is a “catch-all” term for the different types of writing materials used in formal communication, and those used to help shape your brand. In this article, we’ll outline a few of the various writing deliverables businesses encounter and how to adjust writing styles to fit the intent. Copywriting Whether it’s website copy […]
Trade publications have bridged the gap between digital and traditional media, and have done so gracefully. The industry focus stands out and has credibility in the digital realm full of listicles and advertising copy repackaged as articles. Oddly enough, they are also frequently underutilized as opportunities to expand marketing efforts. We’ll cover some of […]
Promoting anything on social media can be challenging. Whether you’re a local restaurant that’s trying to share a daily special or you’re in a band trying to spread the word about an upcoming show, the challenges are the same. Organic Reach The days of “free organic reach” are over when it comes to most most […]
Here at BCS Management we have clients who specialize in products and services that can get pretty complex. So there’s a fair amount of technical information that can be shared with their audiences. Technical information is great and may even be appropriate for your audience. However, people read online content differently than print. For example, […]