by Christopher McKim | Feb 18, 2022 | Marketing
Some people truly believe that their phone is listening to them after seeing advertisements for products or services they were just talking about. While phones are definitely not listening to people to show them ads, the location and behavior tracking produces...
by Christopher McKim | Oct 21, 2021 | Marketing, Website Maintenance
How Apple’s New Privacy will Affect Email Marketing Efforts Apple’s recent software update has been a hot topic of conversation in the email marketing world. iOS 15 was released on September 20th, 2021 and the lead-up had email marketing platforms priming users for...
by Christopher McKim | Feb 24, 2021 | GovWeb, Marketing
BCS Management works with a number of municipalities and Indiana businesses websites under our GovWeb division. Many of our clients aim to be a local resource for their respective communities, now more than ever. As such, part of our mission is to guide their websites...
by Christopher McKim | Jun 18, 2020 | Design, GovWeb, Marketing
Design is all around us, from the phones in our pockets and the shoes on our feet, to the places we travel and the food we eat. It is the branded components of such products, services, and experiences that make them recognizable and noteworthy. Bringing a level of...
by Christopher McKim | May 21, 2020 | GovWeb, Marketing
The value of a well-functioning website cannot be overstated. The website information architecture should provide an intuitive experience, guiding users to the information that they are searching for. It’s easy to get “website blind,” especially if the site hasn’t...
by Christopher McKim | Nov 20, 2019 | BCS Management, Marketing
Things can get pretty hectic during the holiday season. Personal life aside, businesses are all wrapping up 4th quarter and trying to meet deadlines and goals. Sometimes these communications can get delayed as people are out on vacation and the contact receives a type...
