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A municipal website should be well designed, easy to use, and full of relevant information. Unfortunately, many published municipal websites have designs that are not user-friendly, lack security, and are not frequently updated. The good news is there is a straightforward and cost-effective way to transition to a new website that showcases your town […]
Challenge The Region 3-A website was becoming dated and no longer showcased their expertise and quality. They approached us with a goal to build a new website that would connect with their target audience of community/government organizations and act as momentum for advancing Northeast Indiana. Approach to Strategy The project began with a period of […]
Okay, so we’ve all had it with “fake news” at this point, right? Most of us hated citing sources in English papers, but now it’s necessary for credibility. More people are starting to dive deeper into the information presented. As a result, it requires companies who present information in digital formats to do better research […]
DESIGN 94% of people cited web design as the reason they mistrusted or rejected a website – IronPaper Your website is the digital version of a first impression. You want it to be modern, clean and relevant. From the coding, colors, font and logo design you want your brand to tell the world you are an […]
In a previous article, we covered the importance of SEO and how to draw more traffic to a website. The overview introduced strategies such as monitoring Google Analytics for website acquisition, and publishing new content periodically to improve results. Refreshing content regularly can move a website higher in search engine rankings, which improves visibility. […]
SEO, What is It? SEO stands for Search Engine Optimization. In short, it is a way to allow the search engines to understand what your website is about, and allows them to rank and index your website accordingly. SEO marketing has grown significantly in the past few years and is an ever adapting practice as […]