by Christopher McKim | Nov 5, 2019 | Design, Marketing, Website Development
Typography makes up a larger part of your visual brand than you may realize. Just like color has meaning for your brand, typography is equally as powerful in representing the tone and values of your brand. A well-considered typographic palette helps to tie all...
by Christopher McKim | Oct 11, 2019 | Marketing
The entertainment industry often portrays “creative professionals” as individuals with cluttered desks and stacks of paper with scribbled notes. However, organization efforts go a long way in curating creative projects. Using various apps and resources can...
by Christopher McKim | Aug 23, 2019 | Marketing
When it comes to branding, the power of color is profound. It evokes emotions and behavior. It has the ability to convey meanings and messages without words. Color makes up a large part of your brand’s visual identity, and can therefore greatly influence how your...
by Christopher McKim | Aug 22, 2019 | Marketing, Writing Services
Business writing is a “catch-all” term for the different types of writing materials used in formal communication, and those used to help shape your brand. In this article, we’ll outline a few of the various writing deliverables businesses encounter and how...
by Christopher McKim | Jul 23, 2019 | Marketing
Trade publications have bridged the gap between digital and traditional media, and have done so gracefully. The industry focus stands out and has credibility in the digital realm full of listicles and advertising copy repackaged as articles. Oddly enough, they are...
by Christopher McKim | Dec 12, 2018 | Marketing
Promoting anything on social media can be challenging. Whether you’re a local restaurant that’s trying to share a daily special or you’re in a band trying to spread the word about an upcoming show, the challenges are the same. Organic Reach The days of “free organic...
