Stay up to date on the latest news and projects from BCS Management.
There’s a natural feeling of panic when you log into Google Analytics and seeing the red numbers indicating that a metric has fallen by a certain percentage. While reduced numbers in web traffic are never good, they are inevitable. Though looking at these numbers objectively, can offer insights to improve performance. Visits vs. Pageviews Understanding […]
Businesses generally recognize the importance of consistent social media activity as a sounding board for customers. Recently, a higher frequency of social media postings (yes, even for B2B businesses) has been shown to offer SEO benefits as well. We’ve all seen companies start posting regularly only to “go dark” after a period of time. It […]
Okay, so we’ve all had it with “fake news” at this point, right? Most of us hated citing sources in English papers, but now it’s necessary for credibility. More people are starting to dive deeper into the information presented. As a result, it requires companies who present information in digital formats to do better research […]
DESIGN 94% of people cited web design as the reason they mistrusted or rejected a website – IronPaper Your website is the digital version of a first impression. You want it to be modern, clean and relevant. From the coding, colors, font and logo design you want your brand to tell the world you are an […]
We see terrible content everywhere. So when writing anything, creating something engaging that has reader value can be advantageous. For businesses, it’s a tough balance. The need to promote the product or service is at the core of everything. But in creating content, it’s important to realize that nobody wants read promotions constantly. It doesn’t […]
Transparency in social media builds brand trust Social media platforms were not built for selling products and services. They were built as a means of connecting with people online. Think of social media platforms as a channel to communicate with your target audience. Start a conversation. “You’re not marketing to businesses you’re marketing to people who […]
Marketing implores us to constantly reevaluate the different ways of communicating the benefits of a product or service. And while creativity is always a process, BCS has recently been discussing Simon Sinek’s famous TED Talk. The episode “How Great Leaders Inspire Action” is a mainstay on the top 25 TED Talks of all time. Although […]
Spam Mail = Bad Mail. Keep your Email Campaign in the Inbox Folder Thanks to user-friendly services such as Constant Contact and MailChimp, it’s never been easier to blast off emails to existing and potential customers. Unfortunately, just because it’s easy, that doesn’t automatically make it effective. Personalization and Targeting Prior to launching a campaign, […]
How can your brainstorming session extract the best ideas? Almost any organization can benefit from a brainstorming session. Inevitably, there will come a time for a project, event, or even a problem which will require ideas from as many people as possible. As a business providing management, marketing and technical services, we find ourselves in […]
Read This if You’re Considering Marketing Automation For businesses, finding ways to integrate marketing automation into their efforts is fairly commonplace. And why not? In addition to improving organizational workflow, many of these solutions provide valuable analytics which can be used to better understand customer behavior. However, some are still reluctant to embrace these […]