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Promoting anything on social media can be challenging. Whether you’re a local restaurant that’s trying to share a daily special or you’re in a band trying to spread the word about an upcoming show, the challenges are the same. Organic Reach The days of “free organic reach” are over when it comes to most most […]
Here at BCS Management we have clients who specialize in products and services that can get pretty complex. So there’s a fair amount of technical information that can be shared with their audiences. Technical information is great and may even be appropriate for your audience. However, people read online content differently than print. For example, […]
There’s a natural feeling of panic when you log into Google Analytics and seeing the red numbers indicating that a metric has fallen by a certain percentage. While reduced numbers in web traffic are never good, they are inevitable. Though looking at these numbers objectively, can offer insights to improve performance. Visits vs. Pageviews Understanding […]
Businesses generally recognize the importance of consistent social media activity as a sounding board for customers. Recently, a higher frequency of social media postings (yes, even for B2B businesses) has been shown to offer SEO benefits as well. We’ve all seen companies start posting regularly only to “go dark” after a period of time. It […]
Okay, so we’ve all had it with “fake news” at this point, right? Most of us hated citing sources in English papers, but now it’s necessary for credibility. More people are starting to dive deeper into the information presented. As a result, it requires companies who present information in digital formats to do better research […]
DESIGN 94% of people cited web design as the reason they mistrusted or rejected a website – IronPaper Your website is the digital version of a first impression. You want it to be modern, clean and relevant. From the coding, colors, font and logo design you want your brand to tell the world you are an […]
We see terrible content everywhere. So when writing anything, creating something engaging that has reader value can be advantageous. For businesses, it’s a tough balance. The need to promote the product or service is at the core of everything. But in creating content, it’s important to realize that nobody wants read promotions constantly. It doesn’t […]
Transparency in social media builds brand trust Social media platforms were not built for selling products and services. They were built as a means of connecting with people online. Think of social media platforms as a channel to communicate with your target audience. Start a conversation. “You’re not marketing to businesses you’re marketing to people who […]
Marketing implores us to constantly reevaluate the different ways of communicating the benefits of a product or service. And while creativity is always a process, BCS has recently been discussing Simon Sinek’s famous TED Talk. The episode “How Great Leaders Inspire Action” is a mainstay on the top 25 TED Talks of all time. Although […]
Spam Mail = Bad Mail. Keep your Email Campaign in the Inbox Folder Thanks to user-friendly services such as Constant Contact and MailChimp, it’s never been easier to blast off emails to existing and potential customers. Unfortunately, just because it’s easy, that doesn’t automatically make it effective. Personalization and Targeting Prior to launching a campaign, […]