Insights
Thought leadership from our consultants on current pertinent issues.
What’s the Deal with Marketing Automation?
Things can get pretty hectic during the holiday season. Personal life aside, businesses are all wrapping up 4th quarter and trying to meet deadlines and goals. Sometimes these communications can get delayed as people are out on vacation and the contact receives a type...
How Typography Affects Your Brand
Typography makes up a larger part of your visual brand than you may realize. Just like color has meaning for your brand, typography is equally as powerful in representing the tone and values of your brand. A well-considered typographic palette helps to tie all...
3rd Annual Maumee River Clean-up Day
Impact Evident at 3rd Annual Maumee River Cleanup Day At BCS Management, advocating for cleaner water and environmental stewardship is at the core of all that we do. This isn't just something that we say but that we put into practice daily. Every year we bring...
Project Management On The Rise As Stand-Alone Practice
Hiring project managers (PMs) solely for their project management expertise is becoming increasingly popular. One of the biggest objections trade PMs have heard in the past was “you don’t know the industry.” However, a project manager with experience will be...
Organization for Creativity
The entertainment industry often portrays "creative professionals" as individuals with cluttered desks and stacks of paper with scribbled notes. However, organization efforts go a long way in curating creative projects. Using various apps and resources can boost...
Huntington County Sewer District Regionalization
Introduction In Huntington County, there are currently four (4) active regional sewer districts (RSDs) and three (3) municipal owned operations operating in close proximity to each other. The effort of each district is an important component for protecting both...
Infrastructure Funding Shortfall – Some Commentary
There is a massive infrastructure funding shortfall across Indiana and the United States and it’s only getting worse. The cost of materials, labor, and related services for infrastructure installations and upgrades, like everything else, is on the rise. Legislators...
How Color Affects Your Brand
When it comes to branding, the power of color is profound. It evokes emotions and behavior. It has the ability to convey meanings and messages without words. Color makes up a large part of your brand’s visual identity, and can therefore greatly influence how your...
Business Writing for Better Content
Business writing is a "catch-all" term for the different types of writing materials used in formal communication, and those used to help shape your brand. In this article, we’ll outline a few of the various writing deliverables businesses encounter and how to adjust...
Get More Visibility Through Trade Publications
Trade publications have bridged the gap between digital and traditional media, and have done so gracefully. The industry focus stands out and has credibility in the digital realm full of listicles and advertising copy repackaged as articles. Oddly enough, they are...