by Christopher McKim | Apr 19, 2017 | BCS Management, Marketing
WHY MOBILE FIRST? It’s hard to determine when creating a mobile friendly website went from “just a project with some maintenance” to a mandatory, ongoing strategic endeavor. One that directly impacts a company’s visibility, and bottom-line. Most people recognize the...
by Christopher McKim | Apr 4, 2017 | BCS Management, Marketing
Maximizing ROI from Marketing Efforts What comes to mind when someone mentions marketing? For most people it’s natural to think of various promotional offerings, and different types of advertising including commercials, print, new websites and any others they...
by Lana Beregszazi | Mar 29, 2017 | BCS Management, Marketing
How to choose the right e-commerce platform Choosing an e-commerce platform that fits the needs of your specific organization can be a daunting task. Between the increasing expectations of your customer base, the number of ecommerce solutions available to explore, and...
by Christopher McKim | Feb 8, 2017 | BCS Management, Marketing
It’s not unreasonable to doubt the effectiveness of direct mail marketing. Considering the modern methods of digital delivery along with its potential to reach a specific group of people anywhere, direct mail can even start to seem antiquated by comparison. Add to the...
by Lana Beregszazi | Nov 21, 2016 | BCS Management, Marketing
LinkedIn for business development and lead generation? There is a lack of understanding or agreement among business owners and sales professionals regarding the utility of LinkedIn for business development. “Isn’t that a just a professional Facebook?” “That’s just...
by Lana Beregszazi | Oct 28, 2016 | BCS Management, Marketing, Project Management
We’ve heard it time and time again: “I built my business off of my network. We stop into a lobby with a box of donuts and then write some business. That doesn’t seem to be how things really work anymore.” Times have changed for getting RFQs....
