by Christopher McKim | Jan 24, 2018 | BCS Management, Marketing
Transparency in social media builds brand trust Social media platforms were not built for selling products and services. They were built as a means of connecting with people online. Think of social media platforms as a channel to communicate with your target audience....
by Christopher McKim | Oct 2, 2017 | BCS Management, Marketing, Writing Services
Marketing implores us to constantly reevaluate the different ways of communicating the benefits of a product or service. And while creativity is always a process, BCS has recently been discussing Simon Sinek’s famous TED Talk. The episode “How Great Leaders Inspire...
by Christopher McKim | Sep 1, 2017 | BCS Management, Marketing, Writing Services
Spam Mail = Bad Mail. Keep your Email Campaign in the Inbox Folder Thanks to user-friendly services such as Constant Contact and MailChimp, it’s never been easier to blast off emails to existing and potential customers. Unfortunately, just because it’s easy, that...
by Christopher McKim | Jun 21, 2017 | BCS Management, Marketing
How can your brainstorming session extract the best ideas? Almost any organization can benefit from a brainstorming session. Inevitably, there will come a time for a project, event, or even a problem which will require ideas from as many people as possible. As a...
by Christopher McKim | May 24, 2017 | BCS Management, Marketing
Read This if You’re Considering Marketing Automation For businesses, finding ways to integrate marketing automation into their efforts is fairly commonplace. And why not? In addition to improving organizational workflow, many of these solutions provide...
by Lana Beregszazi | May 2, 2017 | BCS Management, Marketing, Website Maintenance
SEO, What is It? SEO stands for Search Engine Optimization. In short, it is a way to allow the search engines to understand what your website is about, and allows them to rank and index your website accordingly. SEO marketing has grown significantly in the past few...
