by Christopher McKim | Nov 5, 2018 | Marketing
Here at BCS Management we have clients who specialize in products and services that can get pretty complex. So there’s a fair amount of technical information that can be shared with their audiences. Technical information is great and may even be appropriate for your...
by Christopher McKim | Sep 18, 2018 | Marketing
There’s a natural feeling of panic when you log into Google Analytics and seeing the red numbers indicating that a metric has fallen by a certain percentage. While reduced numbers in web traffic are never good, they are inevitable. Though looking at these numbers...
by Christopher McKim | Jul 31, 2018 | BCS Management, Marketing
Businesses generally recognize the importance of consistent social media activity as a sounding board for customers. Recently, a higher frequency of social media postings (yes, even for B2B businesses) has been shown to offer SEO benefits as well. We’ve all seen...
by Christopher McKim | Jun 18, 2018 | BCS Management, Marketing, Website Maintenance
Okay, so we’ve all had it with “fake news” at this point, right? Most of us hated citing sources in English papers, but now it’s necessary for credibility. More people are starting to dive deeper into the information presented. As a result, it requires companies who...
by Christopher McKim | Apr 10, 2018 | BCS Management, Marketing, Website Development, Website Maintenance
DESIGN 94% of people cited web design as the reason they mistrusted or rejected a website – IronPaper Your website is the digital version of a first impression. You want it to be modern, clean and relevant. From the coding, colors, font and logo design you want...
by Christopher McKim | Apr 6, 2018 | Marketing, Writing Services
We see terrible content everywhere. So when writing anything, creating something engaging that has reader value can be advantageous. For businesses, it’s a tough balance. The need to promote the product or service is at the core of everything. But in creating content,...
