by Christopher McKim | Apr 6, 2018 | Marketing, Writing Services
We see terrible content everywhere. So when writing anything, creating something engaging that has reader value can be advantageous. For businesses, it’s a tough balance. The need to promote the product or service is at the core of everything. But in creating content,...
by Christopher McKim | Oct 2, 2017 | BCS Management, Marketing, Writing Services
Marketing implores us to constantly reevaluate the different ways of communicating the benefits of a product or service. And while creativity is always a process, BCS has recently been discussing Simon Sinek’s famous TED Talk. The episode “How Great Leaders Inspire...
by Lana Beregszazi | Sep 13, 2017 | BCS Management, Project Management, Writing Services
Dread the Idea of Writing Process Documentation for Your Organization? Have you Been avoiding it? Most organizations dread the idea of writing their own process documentation. For starters, it is a tedious undertaking that requires research, focus and a considerable...
by Christopher McKim | Sep 1, 2017 | BCS Management, Marketing, Writing Services
Spam Mail = Bad Mail. Keep your Email Campaign in the Inbox Folder Thanks to user-friendly services such as Constant Contact and MailChimp, it’s never been easier to blast off emails to existing and potential customers. Unfortunately, just because it’s easy, that...
by Lana Beregszazi | May 2, 2017 | BCS Management, Marketing, Website Maintenance
SEO, What is It? SEO stands for Search Engine Optimization. In short, it is a way to allow the search engines to understand what your website is about, and allows them to rank and index your website accordingly. SEO marketing has grown significantly in the past few...
