We see terrible content everywhere. So when writing anything, creating something engaging that has reader value can be advantageous. For businesses, it’s a tough balance. The need to promote the product or service is at the core of everything. But in creating content, it’s important to realize that nobody wants read promotions constantly. It doesn’t […]
Marketing implores us to constantly reevaluate the different ways of communicating the benefits of a product or service. And while creativity is always a process, BCS has recently been discussing Simon Sinek’s famous TED Talk. The episode “How Great Leaders Inspire Action” is a mainstay on the top 25 TED Talks of all time. Although […]
Dread the Idea of Writing Process Documentation for Your Organization? Have you Been avoiding it? Most organizations dread the idea of writing their own process documentation. For starters, it is a tedious undertaking that requires research, focus and a considerable amount of time. Common reactions are to either ignore the need or just download something […]
Spam Mail = Bad Mail. Keep your Email Campaign in the Inbox Folder Thanks to user-friendly services such as Constant Contact and MailChimp, it’s never been easier to blast off emails to existing and potential customers. Unfortunately, just because it’s easy, that doesn’t automatically make it effective. Personalization and Targeting Prior to launching a campaign, […]
SEO, What is It? SEO stands for Search Engine Optimization. In short, it is a way to allow the search engines to understand what your website is about, and allows them to rank and index your website accordingly. SEO marketing has grown significantly in the past few years and is an ever adapting practice as […]
HR Policies – how important are they? If you simply downloaded some HR policies from the internet, you should consider this.
Whether you run a small, medium or large business, if you have employees, it is critical to have rules in place in the form of documented policies. Properly managing your employees not only helps you get the best out of your staff, but ensures that everyone involved in the employer/employee relationship is on the same […]