by Christopher McKim | Apr 6, 2018 | Marketing, Writing Services
We see terrible content everywhere. So when writing anything, creating something engaging that has reader value can be advantageous. For businesses, it’s a tough balance. The need to promote the product or service is at the core of everything. But in creating content,...
by Christopher McKim | Jan 24, 2018 | BCS Management, Marketing
Transparency in social media builds brand trust Social media platforms were not built for selling products and services. They were built as a means of connecting with people online. Think of social media platforms as a channel to communicate with your target audience....
by Christopher McKim | Jan 15, 2018 | Website Maintenance
In a previous article, we covered the importance of SEO and how to draw more traffic to a website. The overview introduced strategies such as monitoring Google Analytics for website acquisition, and publishing new content periodically to improve results....
by Christopher McKim | Oct 31, 2017 | BCS Management, Client Spotlight
Large Capacity Machine Shop in Fort Wayne, IN. BCS Management is proud to work with a locally-owned, Fort Wayne company that has deep roots in our city’s community. Applied Metals and Machine Works is a large capacity machine shop, that was founded in 1959. Along with...
by Christopher McKim | Oct 2, 2017 | BCS Management, Marketing, Writing Services
Marketing implores us to constantly reevaluate the different ways of communicating the benefits of a product or service. And while creativity is always a process, BCS has recently been discussing Simon Sinek’s famous TED Talk. The episode “How Great Leaders Inspire...
