GovWeb
WEBSITE MAINTENANCE, ANALYTICS, AND SECURITY.
GovWeb is a division of BCS Management dedicated to creating user-friendly websites for municipalities, special districts, and related industries. We believe that all websites should be well designed, easy to use, and full of relevant information. Great government websites showcase the area’s best assets, offer valuable services and operate as a resource to keep communities engaged and informed.
GovWeb Maintenance Services
A website is not a “set-it and forget it” endeavor. Websites require continual content creation and changes as well as functionality updates over time. Each month we perform routine maintenance and updates to keep your website running smoothly. We can also partially or entirely manage the posting of community news, events, agendas, minutes and other information that should be on the website.
BCS provides the whole gamut of website administration and maintenance services, overseen by experienced technical staff. Let us take care of the day to day maintenance, while you focus on operations.
PUBLIC ACCESS MAINTENANCE
WEBSITE ANALYTICS TRACKING & REPORTING
SECURITY & RISK MANAGEMENT
SEARCH ENGINE OPTIMIZATION
EMAIL CAMPAIGNS
GOOGLE BUSINESS TOOLS
Public Access Maintenance
We take the lead on managing the posting of community news, events, agendas, minutes and other valuable website information. In turn, it keeps municipal and governmental organizations compliant with Indiana Open Door Laws while benefiting the website search engine ranking overall by updating the content.
Website Analytics Tracking and Reporting
BCS Management tracks website analytics for clients, creating regular analytics reports for insights on website performance. Reports include segments such as: website traffic acquisition, location based traffic, audience overview along with a detailed analysis of these metrics. We can create reports to track visitors from relevant areas to measure the effectiveness of public relations and outreach efforts and more.
Website Security and Risk Management
Security is integral to the entire process of website management with BCS. Our team will monitor the site and perform monthly updates for optimal function.
Search Engine Optimization
For our clients, online visibility is everything. Search Engine Optimization (SEO) ensures that communities can easily find relevant information via search engines. We call it “SEO magic” but it’s really just the checks and balances which have to be done for search engines to recognize organizations as having relevant content. Our GovWeb team will optimize content for search engine ranking through a combination of WordPress plugin tools, SEO crawler tools, broken link checkers, and industry research. We add keywords relative to your industry/services, monitor and report your ranking.
Email Campaigns
We manage campaigns (ongoing or as needed) for clients. We are well-versed in A/B testing, list segmentation, optimization, Google Analytics integration and list management. We’re always researching the latest trends in timing and content to maximize open rates.
Google Business Tools
Utilizing Google’s available platforms can be a catalyst for increased website traffic. Tools such as Google My Business, Google Search Console and Google Ads allow businesses to receive visitor insights, promote their websites and improve search rankings. We routinely add and update this information, delivering the most relevant and powerful audience insights to our clients.
GovWeb Website Features for Municipalities
- Easy Navigation
- “Findability” on search engines through optimization
- Professional Photography
- Custom Copywriting
- Integrated Virtual Meeting Tools
- Community Calendars
- Integrated Bill Pay applications
- Forms, Ordinances, Agendas, Minutes, etc.
A website with a continuous improvement maintenance plan can actually save municipalities on administrative costs in the time spent with in-person conversations and phone calls for frequently asked questions and access to forms. Additionally, it ensures the functionality and security of websites while making it a go-to resource for the community.
We specialize in websites for municipalities and governmental agencies. Let us give yours an online presence.
Whether you have an existing site or require a build from scratch, contact us and we’ll reach out to you as soon as we can.
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Our Work
