Writing for “Readability”

Writing for “Readability”

Here at BCS Management we have clients who specialize in products and services that can get pretty complex. So there’s a fair amount of technical information that can be shared with their audiences. Technical information is great and may even be appropriate for your...
Using Website Analytics To Measure Success

Using Website Analytics To Measure Success

There’s a natural feeling of panic when you log into Google Analytics and seeing the red numbers indicating that a metric has fallen by a certain percentage. While reduced numbers in web traffic are never good, they are inevitable. Though looking at these numbers...
Produce Better Content

Produce Better Content

We see terrible content everywhere. So when writing anything, creating something engaging that has reader value can be advantageous. For businesses, it’s a tough balance. The need to promote the product or service is at the core of everything. But in creating content,...