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How Color Affects Your Brand

When it comes to branding, the power of color is profound. It evokes emotions and behavior. It has the ability to convey meanings and messages without words. Color makes up …

Business Writing for Better Content

Business writing is a “catch-all” term for the different types of writing materials used in formal communication, and those used to help shape your brand. In this article, we’ll outline …

Writing for “Readability”

Here at BCS Management we have clients who specialize in products and services that can get pretty complex. So there’s a fair amount of technical information that can be shared …

Produce Better Content

We see terrible content everywhere. So when writing anything, creating something engaging that has reader value can be advantageous. For businesses, it’s a tough balance. The need to promote the …